FiberCare
 |
 |
 |
 |
 |
 |
 |
 |
| Consumers Guide To Carpet Cleaning |
Dear Homeowner
Why? Because you’re bombarded with misleading advertising, confusing claims,
and simply bad information or advise.
From super low-prices and high-pressure sales to unqualified technicians and near
worthless methods. How do you ever find a qualified competent, professional carpet
cleaner?
I wrote this guide to help you better understand carpet cleaning. Now with this
information, you can make an informed decision.
And if you have any questions about carpet, upholstery, or any cleaning need, you’
re invited to call us. We’ve dedicated our business to educating consumers. We’d
be happy to help you in every way.
Cordially,
Mike Smith
Raymond Fortner
Smith’s FiberCare
HOW TO AVOID CARPET CLEANING RIP-OFFS
RIP-OFF #1: UNBELIVABLY LOW PRICE. To some degree, all of us are attracted
by low price because we want to work within a budget. But some carpet cleaners
use price as the “bait” for their false and misleading advertising. They offer a cheap
price– usually around $10-$15 a room, and then, once they’re in your home, they
pressure you into buying add-ons. It’s as if you were buying a car and the dealer
told you the tires and wheels were extra. Carpet cleaning is not as cheap as some
unethical carpet cleaners would like for you to believe.
RIP-OFF #2: BAIT AND SWITCH. The term “dual process carpet cleaning”
describes the process of shampooing or heavy pre-conditioning, followed with hot
water extraction. Unfortunately, ethical carpet cleaners often use the dual process
as a “bait-n-switch” technique. Here’s how it’s done. First they “bait” you with basic
cleaning (single process) at an unbelievably low price. Then when you call they try
to “switch” you to the more expensive dual process cleaning. If you don’t fall for
their switch and choose their basic service, you’ll likely receive poor workmanship
using little or no cleaning agent and they will not stand by their work.
RIP-OFF #3: UNSUPPORTED CLAIMS; “THIS CLEANING METHOD IS THE
BEST”. You’ll read this in almost every ad, you’ll hear this from virtually every
carpet cleaner. Remember this: The method that is best for you is the method that
achieves your goal. If you want a method that dries quickly, then a method that
takes a long time to dry isn’t best for you. So before you choose a carpet cleaner,
identify your objectives. Then select the method that best reaches your goal.
RIP-OFF #4: OUTDATED BELIEFS; HOT WATER DAMAGES YOUR CARPET.
Years ago, many people believed that this was true because their carpet was
damaged by “technicians” who didn’t know how to properly clean using hot water.
But today, we know better. By washing and then rinsing the carpet with hot water,
it is cleaned in the same way as the person who showers and then rinses off the
dirt and soap. He will be much cleaner than the person who takes a sponge bath.
Obviously, each carpet cleaner will be biased toward his method. And each
method has it’s advantages. So I suggest you look at what carpet manufacturers
say: Shaw Industries, the world’s largest carpet maker recommends only hot water
extraction with a truck mounted unit.